10 Steps to a Successful Search Engine Marketing Plan for Lawyers

To be successful in any part of your web marketing, you need a plan. Search engine marketing is no different. Here are the ten steps to a successful search engine marketing plan:

1. Research your target audience.
2. Set your online goals and key performance indicators.
3. Build an initial list of important keywords that represent your current and most relevant content and potential content.
4. Validate your keywords by testing and refining them with your keyword selector tools, such as Yahoo Keyword Selector, Google Keyword Selector, Google Trends, and Keyword Discovery.
5. Check your current ranking.
6. Optimize the website by improving your web design, architecture, and page content.
7. Pursue link-building and partnerships.
8. Colonize the Web by publishing and circulating it on wiki, blog, video, and picture sites (like Flickr and Youtube).
9. Get in the news, such as Google News with RSS feeds.
10. Install good tracking software, and track and analyze your performance for better results.

As you can see, to be successful, you will need yourself and your team to take charge of the web and all its aspects. Each “front” has the potential to lift your attorney website to the very top. It will take time and trial and error, but will be well worth it in the end when you see your website as the number-one search result.

To learn more about how you can use search engine marketing to boost your law practice, call us today at 1.888.886.0939 or order a free book!