3 Free Marketing Tools that Will Make Your Life Easier

What tools are the pros using to track their data, improve their websites, and make more money? Here are 3 of the top FREE tools you can take advantage of to grow your law firm:

 

1. Google Analytics is THE most important tool to

 

maintain and improve the health of your website. You can see the same data that Google sees and take the necessary measures to improve your site's ranking in search results. For example, Google Analytics will tell you the bounce rate and time on page for every page on your site. If these areas are suffering, you know you need to add video to those pages to keep them around longer. This is just the beginning. Here is the official support center for Google Analytics.

 

2. Google Webmaster Tools is a great supplement to Google Analytics. Here you can submit a sitemap so that Google's crawlers can easily find every page on your website, and you can see other websites that are linking to you.

 

3. Social media is vital to your business these days.

 

With so many networks, you need a place to manage all of them in one place AND track analytics. Hootsuite lets you manage your Facebook, Facebook business page, Twitter, and LinkedIn on one platform. It also shortens links so that you can track who is clicking on them and when. Get a free account before you decide whether or not to upgrade to pro.

 

If you want to be a marketing superstar, you need to take advantage of every tool at your disposal. For more information about marketing your attorney website on the internet, get a free copy of Tom Foster's book Explode Your Practice with Internet Marketing.