5 Tips to Help Attorneys Maximize Their Use of Social Media

There have been suspicions that Google and Bing are using social media in their page ranking algorithms.  A recent report confirmed these speculations.

According to a report by Danny Sullivan of Search Engine Land, both Google and Bing are using social media signals (Tweets, Facebook Likes, Stumbles, etc.) as part of their organic Web search rankings.  You can read more in our article, Why Social Media Matters to Your Business.

This information has a direct impact on the way you approach your Internet marketing campaign.  If you are not currently using social media to market your practice, you need to start.  Here are a few tips for every lawyer who wants to attract new business:

1. Get involved. It’s not enough to sign up for a Facebook or Twitter account.  You actually have to use these websites.
2. Create a Facebook business page.  These pages are free and are definitely worth the time to set up.
3. Post relevant content.  The goal is to get people to read and share your content.  Therefore, the content has to be relevant to your target audience.
4. Develop interesting headlines. Headlines are important.  You need to peak someone’s interest, so that he or she wants to read your posted content.
5. Make sure you are using social media buttons. It is crucial to have social media buttons on your websites, so that people can connect with you and share your content.

If you are looking for help with your attorney Web marketing campaign, give us a call at 888.886.0939.  We have what it takes to help you succeed.

Be sure to order a FREE copy of our report, Twitter for Attorneys.