A Chicken in Every Pot, And a Call to Action on Every Page!

Here’s a mistake we often see on websites for lawyers: They have a call to action, but it’s only present on their homepage or their “Contact Us” page. While that’s a great start, you should know that you can significantly increase conversions and contacts by making sure there is a call to action on every page of your website.

 

Why is it important to have a call to action on all of your pages?

 

When visitors find your page through a search engine, chances are that they do not go directly to your home page – and they might not even land on your practice area page. In many cases, they will be directed to a library article, a frequently asked question, or a blog post. If these pages don’t contain a call to action (or more than one call to action), then they may well navigate away from your website altogether.

 

On the other hand, if all of your pages contain one or more calls to action – and opportunities to explore the topic further on related pages of your website – visitors are more likely to contact you and get to know your law office. This will not only get you more conversions and more clients, it will also lower your bounce rate – a statistic that search engines use to rank your website.

 

Do you need assistance with your attorney website calls to action, or do you need to revamp your lawyer website altogether? We can help. Call Foster Web Marketing today at 1.888.886.0939 to learn more about our online marketing services.