Attorney SEO 101: Writing Content for Search Engines AND People

If you want a fast way to turn Web visitors away when arriving to your attorney website, it’s simple. Write content that is so stuffed with keywords and phrases that it doesn’t make sense.  Putting a lot of keywords into your content might sound like a good idea, because after all, won’t it attract the attention of search engines?  Approaching your attorney SEO campaign this way is a big mistake.

Your website content has to serve two purposes – attract search engines and be of interest to your target audience.  You could end up wasting a lot of time and money if you only focus on one of these goals, instead of both.

When writing, you do need to consider search engine optimization.  Pay attention to your page titles, headlines and descriptions.  These are areas where you should include some of your most important keywords.  Your copy should also have some keywords, but there is a fine line that you walk.

Your content needs to be relevant and original. You don’t want to fill a page with words simply to get ranked high on search engines. In the long run, it won’t work.  Be strategic when using keywords and make sure that the content still reads well.  Use different variations of your keywords, such as the singular, plural and –ing forms.  Also, many times long tail keywords (which are very important) will occur naturally in the content.

If you don’t have the time to invest in creating content for your website, we can help. Our team of writers is experienced in crafting effective content for lawyers.  For more information, contact us by calling 888.886.0939 or filling out our online form.