Attorney web content tip: break up your page with sub-headings!

Have you ever clicked on a link that opened up a webpage with a huge block of text and thought, "whoa, no thanks" and moved on? Take a look at your website - are you committing the sin of posting visually daunting content?

Don't challenge your web visitor to read novel-like blocks of text. They're not coming to your site for a literary experience, they want info - and they want it NOW. Today's tip - break up your long blocks of text with page sub-headings.

 

What is a page sub-heading?

 

In the body of your text, you have the option of adding sub-headings. This is a section heading or paragraph heading that summarizes what the next section will be about, and it is usually in bold text to catch the reader's attention. On this page, "What is a page sub-heading?" and "Why do page sub-headings matter?" are page sub-headings.

 

Why do page sub-headings matter?

 

People who surf the internet aren't looking to immerse themselves in long, nuanced content. They want to skim pages and find exactly what they need. If a quick skim doesn't give them what they're looking for, they'll move on in seconds. Breaking your content up into digestible paragraphs or bullet lists with bold, interesting page sub-headings will cause your web visitor's eye to pause and take in what you have to say. Make sure you're telling your web visitors what they need to know, and use punchy page sub-headings to do it.

Looking for more ways to optimize your content? Read about making the most of your page titles and meta descriptions!