Consider Marketing Your Company on Websites that Review Local Businesses

Have you ever heard of Yelp (Yelp.com)?  It is a website worth checking out, as it publishes millions of reviews about local businesses to help people find the services they need, including law firms.  According to Yelp, the website “allows consumers to share the experiences they've had with local businesses and lets business owners share information about their business with their customers. Simply put, its word of mouth-- amplified.” 

Yelp can be a powerful marketing tool.  You can use Yelp and other similar websites, such as CityGuide (CityGuide.com), that review local businesses, as a way to “get the word out” about your company.  Whenever you finish a case or consultation, ask your client to go to Yelp and write a review for your firm.  If you are active in your community, that is a great way to encourage positive reviews.

Registering your business on Yelp is free.  Once you have a registered account, you can answer questions about your firm, track how many Yelp users view your business page and add up-to-date information about your services.  You can even include your website and profile picture.  If you are curious as to whether your competitors are already using Yelp, visit the website and type in your area of specialty.

Using websites, such as Yelp, is just another great way to take advantage of Internet marketing to grow your business.