Decipher Your Pay-Per-Click and Organic Content Using Google Analytics

You have decided that the best way to increase your attorney web marketing is by using pay-per-click (PPC) and organic content, but how do you keep track of it? Easy - use Google Analytics.

 

Analytics is a powerful tool, and it has the capability to separate data for your PPC and Organic traffic. Here are the steps to follow:

 

1. Set up Google Analytics. Foster Web Marketing can do this for you!

2. Install the Analytics Code. Foster Web Marketing can do this for you, too!

3. Link your Google Analytics Account & Google Adwords Account. You will need the same Google account for both Analytics and Adwords in order to link the two together. Also, make sure the login has administrative access on the Analytics account.

4. Turn on Auto-Tagging.

5. Update links for your tracking software.

 

It may sound tricky, but don't worry - Foster Web Marketing is here for you and your attorney web marketing. We are here to help!