Foster Web Marketing's Blog for Attorneys and Professionals

Do You Want a 50 Times Better Chance of Appearing on Page One of Google?

Who wouldn’t want to significantly increase the probability of appearing on page one of Google for important keywords?  According to Nate Elliot, a principal analyst with Forrester Research, “on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”  Those are amazing odds.

When it comes to web video, YouTube is the site to consider.  There are well over one hundred million YouTube users and the number keeps growing.  Not only is YouTube the default for online video, it is also the default for web video on the television and telephone.  In addition, YouTube provides free HD streaming.

Web video is the next big thing when it comes to attorney Internet marketing.  Do a Google search and you will most likely see videos included on the search results page. 

Your videos can be optimized to include the keywords and phrases that your prospects are using to find your services.  Forrester estimates that less than 20 percent of Internet marketers incorporate keywords into the filenames of online videos and that even less include keyword-rich captions.  If you are not optimizing your lawyer web videos, you need to start.

For more information on how you can take advantage of attorney web video as an incredible SEO tool, contact Foster Web Marketing at 888.886.0939.