Even More Benefits of the Long Tail Keyword

In a previous article, Attorney SEO Tip: Understand the Value of the Long Tail Keyword, we talked about the long tail keyword and its importance to SEO, but there are many more benefits that you may not be aware of. 

According to Wikipedia.org, the long tail “refers to the statistical property that a larger share of population rests within the tail of a probability distribution than observed under a 'normal' or Gaussian distribution.” This theory has been applied to SEO, making the long tail keyword an important tool in attorney Internet marketing.

A long tail keyword has less demand than shorter keywords, but the belief is that it reaches a more targeted audience.  It is basically a multi-phrase search query that is used on a search engine.  For example, a long tail keyword would be, “fell at a Dallas Wal-Mart.”

There are many benefits of the long tail keyword, including the following:

• Higher conversion rates – When someone types in a specific phrase to find your website, there is a greater chance that this person will turn into a client.  They are looking for particular information that your website most likely offers.
• Easier to rank – It is easier to rank well for a long tail keyword on search engines because there is less competition.
• Increased Web traffic – By using long tail keywords, you will have more pages that will get indexed and ranked for specific phrases related to your practice areas.

To find out how Foster Web Marketing can help your attorney website rank better and attract more clients, contact us today at 888.886.0939.