Facebook & Attorneys – A Glimpse Into the Future

Life before Facebook  - what’s that?

Facebook has quickly become a major part of our society.  Today, it is almost abnormal to not have a Facebook profile.  This major player in social networking has facilitated the opportunity for long lost friends and family members to reconnect, but it has also given small businesses, including law firms, a new marketing channel.

Through the use of Facebook pages, lawyers have been able to build and maintain relationships with potential clients.  They have used this social media site to position themselves as authorities and gain recognition.  However, Facebook is still fairly new in the scheme of things, so what will the future hold?

The consensus among industry experts is that social media will continue to evolve.  As far as Facebook goes, it is hard to imagine that it will ever go away.  Will it become more robust or will it be replaced by an entirely new platform? That answer is unclear.

For the time being, Facebook is a potential marketing force that cannot be ignored.  As an attorney or other business professional, you can use social media sites, such as Facebook, to create added value.  For example, develop content that is interesting and relevant to your target audience.  The messages you create for social media shouldn’t be all about self promotion.  The goal is to have your messages go viral, meaning you want your content to be shared naturally online.

It is important to mention that Facebook isn’t the only major social media site that deserves attention.  Twitter has also been growing at a rapid rate and is worth your time.  For more information, you can order our FREE book, Twitter for Attorneys.