Google Places for Attorneys: It’s Really Not That Hard

There is a right and wrong way to do things when it comes to attorney Web marketing, especially when Google is involved. If you have a Google Places listing (which you absolutely should), you need to be aware of the do’s and don’ts of this local service.

Many law firms will be competing for the top spots in Google Places, but don’t worry. You can beat them by adhering to the following advice:

• DO research other lawyers in your area. You need to figure out which of your competitors are online.
• DO review your competitors’ Google Places listings. Find out what they are saying about their law firms.
• DO click on “more about this place” when viewing a competitor’s listing. You will be able to see information that Google has identified as relevant to the law firm.
• DO get reviews. Ask your clients to review their experience with your firm.
• DO NOT create a Google Places name that is crammed with geo-location keywords. Use your name instead.
• DO NOT add geographic locations to the custom categories within Google Places. Any custom categories you create should describe your services.
• DO NOT skimp on information. Fill out all of the form fields provided.
• DO NOT use lists in the description of your law firm. Think paragraph, not bullet points.

Learn more by reading the article, 7 Steps to a BETTER Google Places Listing for Your Law Firm! You should also download a free copy of the informative report, Google Places: What Every Lawyer Needs to Know to Dominate.