Google Warns About Shady Link Building Practices

Link building is a confusing aspect of search engine optimization.  Even after Googling the search term, “link building,” you are probably still left feeling like your head is spinning.  If it wasn’t hard enough to understand the concept, you also have to learn about the link schemes to avoid.

Google has mentioned two link building practices that you should avoid like the plague.  According to a blog entry on Google’s website, some link schemes you should stay away from include the following:

• Links intended to manipulate PageRank
• Links to Web spammers or bad neighborhoods on the Web
• Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.")
• Buying or selling links that pass PageRank

Link schemes violate Google’s guidelines and can actually hurt you in the long run.  The most effective link building campaigns involve long-term strategies and take time to build.

So, how do you know if you are participating in a link scheme? The best thing to do is stick with a reputable Web marketing company with a proven and substantial track record.  You can also attempt to create your own link building campaign, by following the steps in our article, Link Building Strategies That Lead to High Search Engine Rankings.

If you would like to talk with us about our link building services for attorneys, call us today at 888.886.0939.

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