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Blogs & Social Media

1/24/2009
Asea Ginsburg
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Have you ever heard of a Google Bomb?

Have you ever heard of a “Google Bomb?”

If you haven’t, pay close attention.

About two years ago, bloggers of the liberal persuasion all over the country made a concerted effort to link the term “miserable failure” with the White House presidential profile page of President Bush.

And it worked. Every time someone went to Google and typed the term “miserable failure” into the search bar, the number one rank on page one was that particular page.

This serves as an example as to how important online reputation management is. If there are enough people at work to harm your reputation on the internet, it takes an equally concerted effort to control the damage.

Follow this link to see how the George Bush Google Bomb even spread over to Barack Obama's White House.

http://latimesblogs.latimes.com/washington/2009/01/obama-failure.html