How Google and Facebook Are Changing the Meaning “Targeted Marketing”

With Google and Facebook's popularity seemingly skyrocketing, advertising with these online giants has become a red hot commodity which many legal web marketing campaigns have targeted. Along with hundreds of millions of users, however, comes the difficult task of marketing to your intended audience.

 

So how exactly do you market to hundreds of millions?  By targeted marketing.  Many of you may not realize that your target audience doesn't have to be broad - it could almost be as specific as you'd like it to be.  Both Google and Facebook give you the ability to specify with great detail who sees your ads.  One of the keys to successful marketing on Facebook is making friends.  The more you have, the better the odds of your marketing efforts paying off.  Getting friends is tough, however, and sometimes requires a bit of clever thinking.

 

Take a look at what Taco Bell did earlier this year when they were facing an image crisis over the quality of one of its products.  They offered a free taco coupon on their Facebook page for those who became a friend.  Their target audience was probably customers who frequent Taco Bell, but they now have about 6 million friends who came for the promotion and are now readily available for new marketing material with a click of a button.

 

This is truly a unique case of marketing, but it shows how their targeted audience responded positively to a free promotion. Even though you're not offering tacos, keep in mind the lure and impact of incentives to clients.  Give us a call 888-886-0939 and let our experts examine your web marketing and see what you can do to give your campaign a boost.  Be sure to order a copy of our book Explode Your Practice Through Internet Marketing, written by our very own Tom Foster, a nationally recognized author and internet marketing expert.