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Attorney SEO
How Important Is It for Your Lawyer Website to Be #1 on Google?
You have probably read it on every lawyer search engine marketing website that you’ve visited: being #1 on Google’s search engine results is the absolute most important step you can take on the road to turning your attorney website into an effective marketing tool.Here at Foster Web Marketing, however, we like to back up our online marketing strategies with facts. Let’s take a closer look.
The Cornell University Click Distribution Study
Researchers at Cornell University had test subjects look at the Google search results of almost 400 varied keywords. As they read through the results and eventually clicked on a link, researchers tracked their eye movements and which result users eventually chose.
The results of the click distribution study? Just over half of the test subjects clicked on the first link that Google provided, but spent an equal amount of time reading the first two entries. The first eight entries (generally, the entries “above the fold”) received some examination and some clicks. Surprisingly, all “above the fold” entries were read and considered.
What can we learn?
This click distribution study shows that, even though being at the top of the list on Google for your targeted key words is important, all of the “above the fold” search results are considered by users, and the second spot gets an equal amount of consideration as the first spot. In other words, being anywhere on the first page of a search query list is great news – and writing engaging, informative page titles and page descriptions can make a huge difference when it comes to converting search engine users into website visitors.
Do you need help with your attorney online marketing plan? Call Foster today.
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