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“How to” for Lawyers: Writing Headlines That Make Great Tweets


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5/17/2011
Tom Foster
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Mashable.com recently posted a great article (5 Killer Social Media Tips for PR Pros) that among other things, talked about how to create headlines that are “tweetable.” Basically, the gist was that you should pay careful consideration to headlines of any press releases you produce, so that you can encourage the number of tweets and re-tweets. 

While we think this tip is a great one, we would expound upon it by saying any headline you write, whether it is for an article, blog post or press release, should have tweetability.

When people find an interesting content piece, they will often share it by tweeting a link or mentioning the title. As a lawyer and marketer, this is your chance to get in front of your ideal clients. 

What Makes a Headline Tweetable?

According to the article, you need to keep a few things in mind when writing a tweetable headline:

  • Make sure the headline is short enough to be tweeted along with the link to the content.
  • Include relevant keywords in the headline to make it searchable.
  • Capture people’s attention by making the headline compelling or a little controversial.

To learn more about how to succeed on Twitter, read our article, New to Twitter? Here’s 5 Things Every Attorney Should Know. You should also order our FREE report, Twitter for Attorneys.

There are a lot of components that go into a successful social media and Internet marketing campaign. To learn what it takes to create a powerful online presence, which will help you get more cases, contact us today at 888.886.0939.

Category: Social Media

Tom Foster
CEO, President, Founder

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