How to Pique Interest for Your Attorney Website Content

Content will always be the most important item when it comes to websites, blogs, articles, speeches, and the like; however, no one will know if you have relevant, interesting content if the spotlight is missing. The spotlight is your headline. Think about Las Vegas and all of its fancy, neon signs. Think of the title of your favorite book. Think of the intriguing headlines you spot on tabloids as you wait to pay for your groceries. Headlines are what make the reader turn to page two.

 

How can you create attention-grabbing headlines?

 

• Present a solution to a problem. Think about what problems your practice solves, and go from there. Perhaps your practice revolves around big rig crashes. A headline you may have is "What You Need to Protect Yourself after a Big Rig Accident." Another example might be "What You Can Do to Trim the Cost of Your Health Insurance with the New Health Care Laws."

 

• Ask a compelling question. What questions are your clients asking? Use their questions to headline your answers. For example, you might title an article "Are You Preparing Wisely for Your Retirement?"

 

• Introduce a list. Everyone loves a quick list that can be referenced for future use. Share a secret and/or stir up controversy. You will never be able to make every individual happy. Controversy sparks conversation and interest. Here are a few examples: "Five Things the Major Pharmaceutical Companies Don't Want You to Know about Their Brands Versus Generics" and "9 Tips for Successfully Preparing Your Taxes."

 

Tabloids will always have the most sensational of headlines, and you definitely do not need to go that far, but keep in mind that tabloid headlines do garner interest. Give time and thought to your headlines and your content. Grab the eyes of your future clients through headlines, and earn their loyalty through content.