How Will the iPhone 4S Affect Lawyer Mobile Marketing?

In just the first weekend of availability, computer and technology powerhouse Apple announced that they had sold over 4 million units of their new smartphone, the iPhone 4S. The phone outsold all other mobile devices in history, and solidified the iPhone as the most popular smartphone on the market today.

 

But what does this mean to online marketing strategies for lawyers and mobile marketing for attorneys? While many critics were quick to point out that the new iPhone 4S did not offer users many new features or benefits, there is one aspect of the new cell phone that has many marketing experts rethinking mobile SEO: Siri, the personal assistant.

 

New Voice Recognition Software Could Change Mobile Marketing

The biggest change that the iPhone 4S brings to the mobile marketing table is voice recognition software, which allows smartphone users to easily and accurately search the web simply by talking to their automated personal assistant Siri.

 

Siri may mean iPhone users search for businesses on the internet more often with their cell phones - and it may lead users to utilize different keywords and phrases in searches since they will be speaking instead of typing.

 

It is still too early to tell what effects voice recognition software and smartphone personal assistants will have on the mobile marketing world - but it is something to think about and watch.

 

Does your law firm need assistance with attorney mobile marketing? Talk to our experts today.