In the Post-Panda World, Beware Redundant Website Content

Any attorney who has been paying attention to the world of lawyer website design knows that posting duplicate content is a huge no-no. Duplicate content is unoriginal, unhelpful to readers, and hated by the Google search engine spiders. However, did you know that it can also be harmful to post redundant content or repetitive content?

 

Just days after the Google Panda update was released, Google's website featured an article outlining 23 different ways website owners could make certain that they were posting Panda-friendly content. One of the 23 questions you should ask of your website was whether or not you post redundant articles, content on overlapping topics, and articles with different keyword variations plugged in.

 

What is the difference between posting articles with similar topics and posting redundant articles? Here are a few pointers:

 

• Beware of article spinning, which is when writers rewrite the same basic article in multiple ways by using synonyms and restructuring sentences.

• Always strive for unique content and unique reporting - not simply rewriting what someone else has already said.

• Be an authority on your subject, not an echo chamber.

• Be wary of mass-produced content or content that is not specifically tailored for your site.

 

Do you have redundant and repetitive content woes and need assistance with the articles on your attorney website? Talk to the marketing experts at Foster today. You can learn more secrets to writing great content or partner with professional legal writers to regularly post new content on your site.