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Danielle B. Ruderman
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Director of Research & Development at Foster Web Marketing

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9/1/2011
Danielle Ruderman
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Instant and Live Chat Equals Excellent Customer Service

Excellent and quality customer service is no longer sustained through countless phone menus or through staff transferring a client from one person to another. Top-notch customer service is now instant and needs to be part of your legal web marketing plan. Live chat might be the answer.

 

Live chat may be either a button on each page of your website for the user to click when needed, or the live chat window may pop up after the user has been on your page for a certain amount of time. Either way, this tool is useful, user-friendly, and an immediate way to make a connection with a future client.

 

How does Live Chat improve customer service?

 

It increases confidence in your firm. Whether the possible client uses the chat service or not, the fact that it is available establishes within the user that your firm is real, and you are legitimate. It is also more secure than email and more immediate. If there is a question, the user no longer has to wait for someone to receive the email, read it, and respond.

 

It is also a way for you to know your visitors and the types of questions that are asked, which will allow you to improve your website as you update.

 

Implement live chat onto your website; both you and your future clients will appreciate the benefits.



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