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12/14/2010
Mindy Weinstein
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Is Getting More of the Cases YOU Want on Your New Year's Resolution List?


The New Year holiday is quickly approaching.  In addition to thinking about how you are going to ring in the New Year, you also need to start contemplating your resolutions.  If “getting more of the cases that you want,” is high on the list, you must focus on your attorney Web marketing campaign.  Below are some of the key components you will need to grow your practice:

  1. Educational website:  It all starts with your website.  You need to have a website that is constantly updated with information that is relevant to your prospects.  That means you need to create interesting articles, blog posts, FAQs and news updates. For content advice, read our article, Lawyer Content Writing Tip - Use a Theme.
  2. Marketing hook:  Why should someone contact your law firm instead of the one down the street?  You need to give your prospects a reason to contact you. One of the best ways to increase the number of contacts you receive through your website is to have a free book or report that they can order.  Read more about the importance of having a book in our article, Top Reasons Why You Need to Become a Published Author.
  3. Follow up campaign:  You have to be prepared to follow up with the contacts you receive through your website.  There are many great programs out there that will handle your follow up marketing automatically.  Don’t make the mistake of letting leads slip through your fingers!

If you want help from a team of lawyer Internet marketing experts, contact us today calling 888.886.0939 or filling out our online form.

Be sure to order a FREE copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.




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