Is Google+ a Viable Marketing Tool for Your Law Firm Yet?

In the past few years, businesses have learned that social networking sites like Facebook can be extremely powerful marketing tools. Now, Google has unveiled its own social networking platform, Google+, which hopes to compete with or even replace Facebook. But is Google+ a passing fad or a great new opportunity for business? Should your business prepare to build a Google+ page?

 

Here's the deal: currently, the vast majority of businesses and other entities are not able to make a Google+ page - but it might be worth the wait. According to Google, they are planning on launching a separate platform for businesses that will include special features, apps, and options.

 

How will Google+ help your business?

 

• It could help your Google search rankings. Because Google+ and Google search are connected, having a business page on Google+ could boost your website.

• It could bring a different demographic to your business. Many experts believe that Google+ could attract an older and more professional crowd than Facebook.

• It's free - there's no risk. Even if you do create a Google+ business profile in the next year and the networking site doesn't become popular, it is not a big loss to you. If you don't create a profile and the site knocks Facebook off of its throne, you would have missed out on a prime opportunity.

 

Are you marketing your business online in the smartest ways possible? Learn how you can get ahead of your competition by speaking with a web marketing expert at Foster today.