Is YouTube the Most Social Site on the Internet? You Be the Judge!

We all know that YouTube dominates the video segment of social media, but do you think the video sharing site is the most social site on the internet-more so than Facebook, Twitter, or LinkedIn? And why does it matter?

 

As you form your legal web marketing plan from top to bottom, you need to be sure to focus on what works best for your market segment and execute accordingly. There's no time to waste on strategies that don't work.

 

Nowadays, anyone with a camcorder (found for less than $100 in most retail stores) can stream video on YouTube and share their stories, whether for personal or professional interests. And, like all social media efforts, it's FREE. YouTube has quickly overcome almost all websites in terms of the sheer number of hits it gets.

 

The average web surfer now chooses YouTube over other search engines for items such as:

 

•  Step-by-step instructions on anything from home improvements to legal questions
•  Cute, comical, or just plain strange home videos
•  Movies and television episodes
•  Sporting events

 

The draw of YouTube for legal web marketing is in the visual and audible elements. It's one thing to read an article on a topic, and quite another to see and hear do-it-yourself instructions from an expert on a topic. People remember video better than text, and the two together are even more powerful. Uploading videos to YouTube in tandem with blogging, Facebooking, and Twittering can provide a powerful boost to your legal web marketing efforts.

 

As an added benefit, YouTube also adds another element of searchability for your business. A subsidiary of Google, YouTube uploads are searchable by the Google search engine and help you optimize searches for your business. YouTube also offers the ability to embed video outside of the site itself, which could increase your visibility.

 

The advantages are unbeatable for your legal web marketing efforts. Start uploading videos to YouTube today to get results fast. If you need help, give the internet marketing experts at Foster Web Marketing a call at 888-886-0939. Be sure to take a look at our book Explode Your Practice through Internet Marketing.