Key Phrases Are Important to Search Engine Optimization

If you want your prospects to find you online, then your attorney website needs to show up on the first couple of pages in search engine results.  To achieve a high ranking among the search engines, your content must be optimized using appropriate key phrases. 

Key phrases are critical when it comes to search engine optimization.  Examples of key phrases include, “Phoenix car accident lawyer” and “Long Island accident attorney.”  Search engines use what are referred to as search engine spiders and robots to compact your content into these types of key phrases and words, which helps them identify what type of information is included on your lawyer website.

It is important to recognize that key phrases are not the same as keywords.  Keywords are more generic, such as “malpractice” or “birth injuries.”  These keywords, when used alone, will not produce highly targeted prospects, as they are too vague.

Choose your key phrases based upon the types of cases you want to get, but avoid using legal jargon that is not commonly used by non-lawyers.  You may think that “product liability” would be great to include in your key phrase, but the truth of the matter is that most of your prospects will not be using these words in their searches online.  Think about the language that your clients use when they describe your services.  Those are the key phrases you need on your website.

For more information on this topic, read the article, Use Key Phrases to Draw More Prospects to Your Website.  Also, be sure to order your copy of the report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.