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Danielle B. Ruderman
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Director of Research & Development at Foster Web Marketing

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8/21/2011
Danielle Ruderman
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Legal Web Marketing Professionals can Extend Facebook's Reach with BranchOut

Let's face it - legal web marketing strategy needs to evolve as quickly as the technology powering it. BranchOut is the new social media player on the block, and this one seems like it's here to stay. BranchOut offers an interesting proposition to Facebook users: you can use the power of Facebook to make professional connections... without having to become Facebook friends. While only a year old, BranchOut has already amassed millions of members.

 

BranchOut is a network on Facebook, which means that you use your Facebook account to access it. According to the BranchOut website, this social media service offers:

 

  • Professional Profiles: You can create your own profile that shows only your work history, endorsements, and education. You can use your profile to professionally connect to other Facebook users running the BranchOut application, which establishes a bond without the users becoming Facebook friends.

 

  • Job Opportunities: BranchOut offers the ability to search a list of 3 million jobs and 20,000 internships.

 

  • Facebook Power: The BranchOut network allows you use your Facebook friend network to help you discover connections that you may already have. For instance, you can search for a certain company, and the BranchOut network will identify all Facebook friends who are associated with that company.

 

  • Networking: BranchOut gives you the ability to establish a work-oriented connection between yourself and other people. The whole point of BranchOut is to avoid the stigma associated with Facebook friendship, while at the same time using your Facebook connections to build a separate professional network.

 

BranchOut is not the first social networking service catering to professionals, and it surely will not be the last. While the next best thing in legal web marketing may be constantly changing, it is important to utilize the best tools available in the present. If you have any questions about BranchOut or how to dramatically increase the effectiveness of your marketing with social media, give Foster Web Marketing a call toll free at 1-888-886-0939. 



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