Link Popularity? I Don’t Get It

There are two basic components to search engine optimization (SEO) – content and link building.  We have written extensively on content writing, so it is time to dive into the mystical world of link building.

When it comes to link building, you need to understand the concept of “link popularity.”  Just like popularity matters when you are in high school, it also makes a difference in terms of SEO.  Link popularity refers to the quality and quantity of links pointing to your website.  It is a major factor in determining how a page ranks.

The following are some of the elements involved in link popularity:

1. Quantity of links: How many websites are linking to yours?
2. Quality of links: Is the website pointing to your site considered an authority?
3. Anchor text: What keyword phrases are being used for the linked page?
4. Relevance: Is the website linking to your site related somehow?

With all of these elements in mind, the objective of link building is to attract a high number of quality links from websites using keyword phrases.  These websites should also be relevant to yours.

Link building is a time-intensive task, but it is crucial to your website’s success.  At Foster Web Marketing, we have experts who will help you with your link building campaign.  For more information, contact us today at 888.886.0939.

Be sure to order a copy of Tom Foster’s must-read book, Explode Your Practice Through Internet Marketing!