Local vs National Advertising Conundrum

SEATTLE, Oct 01, 2008 (BUSINESS WIRE) -- Among national advertisers there is significant interest in local online advertising, according to a new study conducted by Sterling Market Intelligence and commissioned by Marchex, Inc., a local search and advertising company. Nearly half of the national advertisers surveyed are currently pursuing local online advertising, and more than 40% are dedicating at least a quarter of their online marketing budget to local targeting. However, their utilization of local online advertising is impeded by confusion about the best tactics and traffic sources to use, and how to effectively measure the results and return on investment (ROI).

Check out this article, which gives you a pretty good analysis of the local vs. national conundrum that many advertisers are facing.

http://www.newsandtech.com/issues/2006/06-06/ot/06-06_saxo-onlineadseries-04.htm