Mobile users love Google maps – is your law firm ready for them?

Google recently announced that mobile device users account for a full 40 percent of all Google Maps use, and by June they expect over half of Maps use to be from mobile devices. This means that every day more and more people are turning to their smartphones to look up local information, search for directions and - more importantly - seek out businesses.

Google is also adding features to Maps, like giving users the ability to "check in" to a location (similar to the popular app Foursquare) and also giving them an easy way to rate businesses and leave feedback. It is clear that smartphones are becoming an increasingly important marketing opportunity, and law firms need to capitalize on these features by making sure they have a strong mobile presence.

 

Two ways for law firms to capture mobile traffic

 

First we recommend that law firms claim and update their Google Places account, which provides Google Maps users with information about your business. You want to make sure that the information users see on Google Maps is correct. There have been cases where the default information in an unclaimed Google Places account was incorrect, sending people to the wrong address or providing the wrong phone number.

 

Second, create a stylish, easy to use and well-designed mobile website for your law firm. With a mobile version of your website, mobile users can easily learn about your firm if they find you on a mobile web search or if they find you by Google Places.

 

With Google Maps installed on over 200 million mobile devices, attorneys need to ask themselves: am I doing everything I can to capture the attention of mobile users? Learn more about Google Places and our custom mobile websites by filling out our online contact form or by calling 1.888.886.0939.