Pay Attention to Your Practice Area Pages

A future client has had an auto accident, but it involved a truck, and they are not sure if you handle that type of accident in your practice. They want to find out because they have heard from a friend of a friend of a friend that you are the best. How can they gather this information quickly and effectively on your lawyer website? Through your practice area pages.

 

A good example comes from Foster Web Marketing client Rasansky Law Firm, located in Dallas, Texas. He has a “Practice Area” tab, and he lists all his broad areas of practice. Within each block of practice area, he has buttons for the specific areas that come under that practice area. Once you click on the specific one you need, you are taken to a page that has general information regarding that area of practice. From there, there are tabs that will take you to blogs, the library, FAQs, videos, and resources specific to the particular area of practice you chose. The outline would look like this for the scenario above:

 

• Vehicle Accident

  • Truck Crash

    • Blog regarding vehicle accidents involving truck crashes

 

The more attention you give to your practice area page on your lawyer website, the better informed your client will be, which will generate a respect for you and your expertise. Make it so that they are able to gather as much information as possible without getting lost along the way.

 

For information on how we can help you convert more prospects to clients using your website, contact us today at 888.886.0939, and be sure to order our free report, The 5 Biggest Mistakes 99% of Lawyers Make with Their Websites.