Press Releases Are Great Attorney Link Building Tools

Press releases are effective in generating publicity about your law firm and attracting the attention of reporters. But, did you know that press releases are also used in attorney link building campaigns?

The use of press releases for SEO purposes has become increasingly popular.  Websites, such as PR Web and PR Newswire, distribute press releases to a mass audience, including credible news sources, bloggers and other industry experts.  If your press release is well received, people will hopefully write about your law firm and include a link pointing back to your website.

If you create your press release the right way, you have the potential to generate dozens of quality backlinks to your website.  These links are important in improving your search engine ranking and attracting more visitors to your site. 

So, how do you go about creating an interesting press release that drives online traffic?  The first step is to write about something that would be relevant to the public or your industry.  It needs to be engaging and contain useful information, if you want people to pick it up.  As you are drafting the press release, also include a link to one of the pages on your website. 

Foster Web Marketing, which specializes in lawyer Web design, can help you with your press releases and other link building strategies.  Contact us today at 888.886.0939 or fill out our contact form for more information.