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Danielle B. Ruderman
by Danielle B. Ruderman
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Director of Research & Development at Foster Web Marketing

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12/6/2011
Danielle Ruderman
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Search Engine Marketing Success for Lawyers: #9

No, we are not talking about a love potion. We are talking about number nine from the ten steps to a successful search engine marketing plan:

  1. Get in the news, such as Google News with RSS feeds

In order to make the news, you need to use the news. This means that you need to use RSS feeds, as well, and you need to use them quickly. You must be the first one reading about the “Occupy” movement, so that your attorney website has the first blog about it. By being the first, you are now the originator rather than the regurgitator. This is good for two reasons:

  1. You now have the authority over this topic, which produces loyal clients who respect you.
  2. Your search rankings have gone up because of your clients, who are connected to you through your own RSS feed and have cited you on their own pages/blogs, which spreads your name and reputation to others.

By applying the search engine marketing plan and doing it well, you not only boost your spot on search engine pages, you encourage your current clients and gather future clients along the way. It is a win-win situation. For more information, give us a call at 1.888.886.0939. Also, be sure to order one of our many free books!


Category: SEO

Labels: search engine marketing

2 Comments to "Search Engine Marketing Success for Lawyers: #9"

Knowing what to do and how to get things done is usually very important. Naturally, it really is also very important to know the way in which to get it done. But that is not enough by itself; it does not conclude there. Knowing just what exactly NOT to do and what mistakes to avoid is also important. The simplest way to achieve that is to discover what mistakes others have made when seeking lawsuit loans and settlement loans so you can steer clear of making those same mistakes.
Posted by tampa personal injury lawyers on December 13, 2011 at 07:44 AM
Web Marketing SEO seems to be a complicated process. But when you take time to learn it, you can perceive it simply later on. Self-research is very important in studying SEO because you really need to understand and analyze it yourself. You will also be less time-pressured when you are learning it on your own rather than merely depending on SEO formal lessons.
Posted by Martin Armstrong on December 12, 2011 at 10:22 AM

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