Foster Web Marketing's Blog for Attorneys and Professionals

Search Engines Are Crawling Your Website: Know What They Looking For

It sounds a little eerie – the fact that search engines crawl each Web page on your site. However, it is important to understand what these search engines are looking for and how they will rank your attorney website.

When a search engine examines your website, it will be looking at many factors.  Below is a list of what they are looking at in terms of priority:

1) URL
2) Page title
3) Meta description
4) Headline
5) Content

As you develop your page titles, descriptions, headlines and content, you need to incorporate the keywords you want to rank for.  These keywords and phrases should include your geographic location, which will help your website rank better for more local search terms.

For example, if you are a car accident attorney in Los Angeles, you will want to use the phrase, “Los Angeles car accident attorney.” Try to stay away from broad key phrases and words and don't always use the same city.  Whenever possible, work in the city that is relevant to the piece of content you are writing about.

By understanding what search engine “crawlers” are looking for, you will be able to take strategic steps to help your site rank well.

For more content tips, read the article, How to Reach Clients in Your Area Through Your Web Content.
 
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