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Danielle B. Ruderman
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Director of Research & Development at Foster Web Marketing

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9/13/2011
Danielle Ruderman
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Seven Ways to Generate Qualified Leads with Social Media

Social media is needed to keep your attorney web marketing up to par with the competition, but how can it create loyal leads for your practice? Here is a list to help you make sure your social media avenues are working for you:

 

  • Twitter. Be everywhere all the time using hashtags and schedulers.

  • LinkedIn. Use the advanced search feature to find leads that fit your practice.

  • Facebook. Interact with your current clients and possible leads by "liking" them and leaving messages or comments.

  • Mobile. Use SMS short codes to give clients the option to receive additional content.

  • YouTube. Use video and add relevant tags.

  • Digg and Delicious. Increase your social media footprint by having your employees bookmark your high-quality conversion pages.

  • Online Community and Chat. Provide micro-groups that are specific to your practice, and use live chat to instantly engage visitors.

 

Social media works for you, if you know how to use it. Rather than "get rejected by seven different technologies," you now can be accepted by qualified and loyal leads to grow your practice.



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