Social media marketing - law firms have no choice but to embrace it

Getting attorneys to embrace social media as part of their marketing strategy is a challenge. Many see social media sites like Facebook and Twitter as a way to waste time. However, no matter your personal feelings on this topic, it is clear that Google and Facebook are changing the way your prospective clients search for services. If you don't embrace the change, you'll be left playing catch-up.

Facebook's goals are probably the most obvious - they want their site to be the go-to hub for all online social interactions. But their ambitions don't stop there. They encourage users to share information about businesses they like and use, experiences they've had and content they find compelling. The "share" and "like" features are powerful, as studies show that online users trust the opinion of their friends more than anything else when it comes to making a decision.

 

This last point is the most important for lawyers to digest. People trust their friends. Your clients have friends. You need to woo not only your clients, but also your potential clients and their friends. Building trust is integral to online marketing these days, and social media is the way to do this.

 

Skeptical? Google is getting on board, too. They have rolled out a feature that shows web searchers search results that have been recommended by their friends. This changes how attorneys do online marketing - it means a slick website and informative content are not enough - you need to win the hearts of your clients and potential clients so they feel comfortable recommending you to their friends and family.

 

Intrigued? Not sure you agree? Either way, you will want to read our newest book, "Secrets of Social Marketing for Attorneys REVEALED!"