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4/25/2014
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21 Top Twitter Tips for Attorneys, Doctors and Business Owners

It doesn’t matter if you’re a doctor, a lawyer or a business owner, our 21 best Twitter tips will help you dominate your Twitter competition.

Category: Social Media

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11/20/2013
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Sharing Is Caring, but Be Sure to Take Care Where You Share

You share content with your friends, coworkers, potential clients, and current clients on social media. But, are you considering your audience when you share?

Category: Social Media

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9/10/2013
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Think Before You Facebook: Our Top Five Social Network Safety Tips

The things you put on the internet can never be truly erased. Follow our top five Facebook safety tips for attorneys to ensure a squeaky clean internet image.

Category: Social Media

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8/22/2013
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The Four Steps to a Killer Social Media Campaign

Your perfect clients likely spend more time on social media than they do shopping or watching movies. Are you taking advantage of this?

Category: Social Media

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4/7/2013
Tom Foster
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Three Ideas for Creating Unique Attorney Social Media Content

Not sure how to spice up your attorney social media content? Our team offers three great ideas for creating content that is unique to your social media pages.

Category: Social Media

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4/6/2013
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Why I'm Loving Facebook Graph Search (And You Should, Too)

Find out why Facebook Graph Search is such a game-changer and how to prepare your page for the imminent release.

Category: Social Media

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3/27/2013
Tom Foster
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There's No Crying in Facebook: News Feed Changes and Your Law Firm

Facebook CEO Mark Zuckerberg announced a relaunch of the FB News Feed. The changes are here to stay, so it’s time to make the changes work for you.

Category: Social Media

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2/8/2013
Tom Foster
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Is Your Law Firm Ready for Facebook 'Nearby'? It Better Be!

Facebook 'Nearby' allows mobile users in your area to search for a business. Will users find your law firm on Facebook?

Category: Social Media

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12/10/2012
Tom Foster
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Five Tips for Using Pinterest for Attorney Social Media Marketing

If you are interested in visual social media marketing and image sharing, your law firm could benefit from starting a Pinterest account.

Category: Social Media

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9/8/2012
Tom Foster
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Questions to Ask a Potential Law Firm Social Media Manager

When you interview a potential social media manager for your law office, be sure to ask the following questions before you hire them.

Category: Social Media

6/24/2011
Tom Foster
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How to Upload Contacts into Facebook, LinkedIn, and Twitter

Uploading your contacts to your favorite social media site is easier than ever. All major social media sites offer similar functions to keep your life simple.

Category: Social Media

6/15/2011
Tom Foster
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CBS News Got It Right With This Story About Social Media!

Social media will help you grow your law practice and get more cases. See what CBS News has to say and order a copy of our new attorney social media book!

Category: Social Media

5/17/2011
Tom Foster
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“How to” for Lawyers: Writing Headlines That Make Great Tweets

Wondering how to get the most out of your social media campaign? Read this blog for some great tips and order Twitter for Attorneys. It’s FREE!

Category: Social Media

5/15/2011
Tom Foster
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Social media marketing - law firms have no choice but to embrace it

Has your law firm embraced social media marketing? Are you active on Facebook and Twitter? If not, the writing is on the wall - social media matters.

Category: Social Media

4/14/2011
Tom Foster
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Are you using or abusing social networking for your attorney website?

Hey attorneys, think just having a Facebook, Twitter or LinkedIn account is enough? Do you rely totally on auto updates? You might be a social media abuser!

Category: Social Media

9/1/2010
Tom Foster
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Reaching Thousands of Potential Clients Has Gotten a Whole Lot Easier (and Cheaper)!

Read this blog to learn some astounding facts and figures about social media. Be sure to order your free copy of our must-read book, Twitter for Attorneys.

Category: Social Media

7/20/2010
Tom Foster
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Whether Facebook Users are Satisfied or Not – It Shouldn’t Stop You From Using this Social Media Site

Read this blog to learn about a recent satisfaction survey involving Facebook. The findings might surprise you. For assistance with attorney Internet marketing, Web video and more, contact us today by calling 888.886.0939.

Category: Social Media

6/15/2010
Tom Foster
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Your Potential Clients are On Facebook, Are You?

Who’s on Facebook now? Read this blog post to find out why you need to be using Facebook to market your law firm. Order a free copy of our report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.

Category: Social Media

3/5/2010
Tom Foster
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Tips on How Attorneys Can Build Trust Through Social Media

If you are an attorney, have you wondered how you can build trust with your potential clients using social media? Read this blog to learn more about how lawyers can benefit from social media and how to create trust among prospects.

Category: Social Media

9/16/2009
Danielle Ruderman
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Facebook for Attorneys
As you've probably heard by now, you can claim a username on Facebook. The username that you choose will be embedded in the URL of your Facebook profile, which has obvious SEO implications.

When someone does a search for "Jack Smith", your Facebook page with a claimed username of "Jack Smith" will have a better chance ranking for that search because the URL of that Facebook profile will be

http://www.facebook.com/jack.smith

But did you know that you can also claim user names for your business pages as well? This adds an unbelievable SEO benefit because you can claim a username that includes your firm name and/or any keywords that you'd like to rank for.

An example:

Houston Personal Injury Lawyer

A client and good friends of ours, Brian Beckcom, has a Facebook page for his practice (a small Houston personal injury firm.

The URL of Brian's business Facebook page would probably be something like

http://www.facebook.com/pages/Houston-TX/Vujasinovic-and-Beckcom/8484and-a-bunch-of-other-random-numbers

But Brian decided to claim his Facebook username, which is now a lot more SEO-friendly

http://www.facebook.com/houstonpersonalinjurylawyer

How does this help with the search-a-bility?

Brian's Facebook page is now more able to

  1. Be found on Google, Bing, and other search engines for "Houston personal injury lawyer", "Houston personal injury", "Houston lawyer", etc., and
  2. Be found on Facebook for these related searches as well. Yes, people are using Facebook as a search engine, and this is becoming the case more and more after Facebook launched their real-time search feature.

How do you claim the user name (and SEO-friendly URL) for your Facebook business page?

 

 

  1. Go to http://www.facebook.com/username/
  2. Click on "Set a username for your Pages"
  3. Select the business page that you'd like to set the user name for
  4. Make sure you page is eligible

Your page WILL NOT be able to claim a username unless it has at least 100 fans, so be sure to invite as many friends, family members, past and present clients, business associates, and whoever else you can think of to obtain as many fans as you can.

Of course, most attorneys use Microsoft Outlook as their e-mail program and this may be holding you up from importing your e-mail contacts to Facebook to see who  you can friend and expand your network (and Facebook Page Fans).

For more information on how to import your contacts from Outlook and other e-mail programs so that you can get more Facebook friends (and fans of your business page), visit this Facebook help page.

 

 

 

 



Category: Social Media

2/4/2009
Tom Foster
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Attorney Lead Generation via Twitter

Here is a quick example of how an attorney that is active on Twitter was able to find a potential client.

Category: Social Media

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