The findings of a recent study by Nielsen almost seem anticlimactic. According to researchers, social media is growing. Tell us something we don’t know!
Not so new informationAfter tracking the online activity of 200,000 users and comparing this data to what was studied last year, researchers discovered that the time spent on social networking sites went up almost 50 percent. Based on the study, people are focusing about 23 percent of their total time online to social media. The study also revealed that in the last year,
Web video grew tremendously.
Interesting informationWhile most of the information gathered from the study didn’t seem overly surprising, what was really interesting and definitely worth mentioning, is the demographic associated with social media. According to Nielsen, twice as many Americans over the age of 50 visited social networking sites than individuals under the age of 18. Social media is no longer just for kids!
What to do with this informationSocial media is growing and it will only get bigger. As an attorney or other business professional, you need to take advantage of this huge marketing opportunity. Get involved in social networking. Sign up for Facebook, Twitter and LinkedIn. Create Web videos for your site and start blogging. You need to move with the times if you want your business to continue to strive in today’s world!
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