The 3 Most Important Words In Web Marketing Today: Local, Mobile, and Social

They say there are only two things you can count on in life: death and taxes. But there is an oft forgotten third: web marketing changing faster than most law firms can keep up with.

Web marketing is not for the faint of heart. Search engines change, technology evolves, and anyone that wants to get cases from the Internet needs to keep up. Today, there are 3 words that are vitally important to finding new clients and maintaining relationships. This could change; but for now, every firm should focus on optimizing for local, mobile, and social.

• Local. Do a Google search for a brick and mortar store or office. You will likely find 7 local listings before any organic search results. If your potential clients are looking for a lawyer in your city or town, this is probably what they find also. If you want to be found in local searches, you absolutely must optimize your Google Places profile. Make sure your physical and web addresses are correct, upload photos and videos, and provide as much information as possible. Reviews help your ranking, so ask some past clients to write positive reviews on your Google Places page. (Click here to get a free copy of "Google Local: What Every Lawyer Needs To Know To Dominate".)
  
• Mobile. Does your law firm have a mobile website? You can easily see how many of your website visitors are coming from mobile devices and tablets in Google Analytics. People don't stop searching in the evening and on weekends, but they aren't doing it from desktop computers. More people are searching from mobile devices, which means they will want to visit sites that are optimized for mobile users. Go to your attorney website on a mobile device and see for yourself. If you don't like what you see, it's time for a mobile site.
  
• Social. Powerful social media sites like Facebook and Twitter have been around for a while now, but law firms still aren't taking advantage of them. In fact, this is not competitive space for lawyers who use it correctly. Remember that social media is about creating and maintaining real relationships. Treat fans and followers just like you would any person you meet offline. Check out SocialToolsForLawyers.com to learn more about using social media to get cases. (Click here to get a free copy of "Secrets of Social Marketing for Lawyers Revealed"!)
  

Remember that we are talking about the here and now. These are tools that lawyers are taking advantage of to get cases as we speak. Everything could change in an instant, but right now you need to get on board with local, mobile and social marketing. For more information, give us a call at 888-886-0939.