The High Points of Web Video

Web 2.0 is what the internet is today, and this just means that you now have access to self-publish. You can do this by creating your own website, updating and adding content, promoting through social network websites such as Facebook and Twitter, and/or adding your attorney practice to Google Places, Yelp, and FourSquare. Another underutilized medium for self-publishing is web video.

 

Video Makes Your Practice Come Alive

Web videos are a great self-publishing tool because you have to power to show your clients and future clients who you are -- literally! They will see your face, hear your voice, and be able to view your physical space (if you use your office as a backdrop) before they even step foot outside their homes. A video is an excellent way to allow your clients into your attorney practice and see it in action.

 

Video Reaches Further than Words

Video is dynamic and descriptive through its images and sound. A user who finds your website through a search engine will feel as if they are interacting with you when they watch your video versus reading flat words on the screen that may or may not apply to them. Video is an effective way to connect with the people at home. 

 

Testimony

Here is what Virginia DUI Attorney Bob Battle has to say regarding the decision to add video to his Web site: 

 

Because of the great positioning my Web site gets in the search engines and the fact that most people who see the outstanding design and content on my Web site decide to hire me before I even speak with them, I have chosen not to participate in the recession!

 

His video on BobBattleLaw.com was featured in an article in Lawyers USA in 2008. 

 

Do not be left out! Join in the world of Web 2.0, and reach out to your clients and future clients in a new and updated way through your web videos.