The number one keyword drawing people to your website is your name. When a past client or friend sends you a referral, there is a pretty good chance that this person will search for you online before calling your office. You need to be in control of the information he or she will find.
When it comes to the Internet, you have some form of control in regards to what people will learn about you. For example, blogs and social media websites give you the opportunity to let other people get to know you. A blog is a great way to not only show that you are an expert in your field, but to give your prospects the chance to learn more about you as a person.
People often do searches on social media websites, such as Facebook, LinkedIn and Twitter. You need to make sure that you have profiles set up, so that your potential clients can find you. Include information that will help you stand out. If you are a motorcycle accident attorney who rides a Harley, include a picture with your bike in your profile.