Three Better Ways to Spend Your Lawyer Marketing Dollars (Doesn’t Involve the Yellow Pages!)

It doesn’t matter how many facts and figures you throw at them, some law firms are still going to insist on advertising in the Yellow Pages.  They will be the faithful few that refuse to let go, even though it’s apparent that consumers are now turning to the Internet for the information they need.

In our article, Some Lawyers Are Still Clinging to the Yellow Pages, we talk about recent trends impacting Yellow Pages advertising and how it is time to allocate your marketing dollars to another media.  Of course, this media is the Internet. 

Below are three ways to maximize your lawyer marketing dollars and get more of the cases that YOU want:

1. Update your website. You need to constantly add content to your website, such as blog posts, articles, news updates, testimonials and FAQs.  You should add 30 content pieces to your website each month.
2. Create Web video.  People love watching online videos.  Just look at the video sharing site, YouTube.  More than 700 billion videos were viewed on YouTube in 2010.  Create informative and relevant videos and you will attract more Web contacts.
3. Write a book.  You might be wondering what a book has to do with Internet marketing.  A book has a lot to do with it.  There are hundreds of lawyers in your area competing online for the same clients.  You need to stand out.  A book helps you do that.  Plus, it is a great way to encourage prospects to contact you.

Contact us today at 888.886.0939 to learn more about how we can help you! Also, be sure to order your FREE copy of the eye-opening report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.