Three Examples of Great Calls to Action

What is the ultimate goal of your attorney website? It's not to generate traffic, although that is a nice start. It's not to generate leads, although that is a great step in the right direction. Ultimately, it's to bring your firm more cases.

 

There is, however, a process that you must follow to make that happen. First, generate traffic with great content, video, and social media. Next, you'll need to convert the visitors to your website into real leads.

 

The best way to turn a website visitor into a lead and potential case is through a free offer. We are not talking about offering free consultations...everyone does that. How can you be unique? Here are 3 suggestions to get you started:

 

• Write a book and do it fast. If you don't have a book on your website that you are giving away in exchange for contact information, you are missing cases. If you don't have time to write a book or don't feel that you are a good writer, hire a ghostwriter to do it for you. You should have books for each of your practice areas and perhaps even niches in those practices areas. Great examples of this are What Every Virginia Military Wife Needs To Know About Divorce by Charlie Hofheimer and Five Deadly Sins that Can Derail Your New York Workers Compensation Case by Brian Mittman.

• Books are a great start, but it doesn't have to stop there. Ben Glass gives away "Car Accident Kits" in exchange for contact information. This includes a camera, flashlight, and a few other handy tools to have if you have been in a car accident. Ben loves to get creative -- follow his marketing adventures on his Facebook page.

• Do more than just provide links to your offers. Whether it's a book, car accident kit, or DVD set, you need to make people aware. Mention your offers in your videos, send out a press release for each new offer, and let local media outlets know about what you are doing. If you can attach yourself to a good cause by giving away helpful information, it's bound to attract attention. If you need help getting started, just give Foster Web Marketing a call at 888-886-0939.