Three Free Tools to Keep an Eye on Your Competition

When implementing a marketing plan for your attorney website, it can be easy to just focus on your website - how much content you are posting, how many backlinks you are getting, and where your page ranks for important keywords on search engines. However, it is also important to keep track of what your competition is doing, how they are doing it, and what their results are.

 

Here are 3 free tools that can help:

 

• Open Site Explorer (www.opensiteexplorer.org) This simple yet ingenious free website allows you to type in a competing website and receive a list of sites that link to that site and the anchor texts. You can compare up to five sites.

• Yahoo! Site Explorer (www.siteexplorer.search.yahoo.com) This intuitive and no-frills site allows you to see who is linking to your competition and gives you the option of downloading the information into a spreadsheet.

• Google Trends For Websites (www.trends.google.com) This free tool from Google allows you to see competitor traffic, related websites that users also visited, and related keywords. However, this tool only provides data for websites of a certain size.

 

Do you know what you can learn from this information, and how you can use it to improve your own lawyer marketing strategies? Our online attorney marketing and SEO team can help. Give us a call today to learn more.