Foster Web Marketing's Blog for Attorneys and Professionals

Use Web Video & Free Offers to Build Your List

You need to create your own group of raving fans who view you as a celebrity in your field and believe that you have something important to say.  This group of people, including your past and present clients, friends, family members, vendors and personal contacts, will have you in mind when they need your services or know of someone who does.  So, how do you create this valuable list?  Attorney web video and free offers are great tools to build your fan base, also known as your herd.

Web video can be used to quickly establish authority.  People will watch your videos if they believe that you have something valuable to tell them. Through online video, you are able to answer the questions that are on your prospects’ minds.  They are able to see your mannerisms and confidence.  You have instant credibility with web video.

Free offers are another great way to build your herd.  You can create reports and books that are designed to meet the needs of your potential clients.  These offers should be free, in exchange for the person’s contact information. 

It is possible to develop your list through Internet marketing.  By building and cultivating your list, you will be able to get more of the cases you want.  For more information on this topic, read our article, Building Your “Herd” With Internet Marketing.