Using Duplicate Content on Your Law Firm’s Website is Not Okay

There is a purpose behind having a website that markets your firm and it isn’t to show pretty pictures of your office furniture or mahogany bookshelves.  You create a website to get in front of more potential clients and attract cases.  That means you also have to have a website that is found by major search engines, such as Google, Yahoo and Bing.

When it comes to attorney search engine optimization (SEO), you have to focus on your content.  Content is one of the key elements to creating a website that shows up on the first page of search engine results.  As you can imagine, the more relevant and targeted content you have the better.  However, that doesn’t mean you can copy and paste content from other websites, which is referred to as “duplicate content.”

Duplicate content is any content on a Web page that is identical to content found on another Web page.  It will actually hurt you instead of helping your search engine ranking.  You can avoid this issue by developing fresh, interesting content on a regular basis.

If you need help creating your content, we can help.  We offer various content plans, which will assist you in attracting the attention of search engines and prospects. Plus, we know how to craft content that will convert your Web visitors into contacts.

For more information, contact us by calling 888.886.0939 or filling out our online form.

Be sure to order a free copy of our report, The 5 Biggest Mistakes 99% of Lawyers Make With Their Websites.