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Danielle B. Ruderman
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Director of Research & Development at Foster Web Marketing

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8/22/2011
Danielle Ruderman
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Videos on Website Equals to Longer Visits and a Happy Panda

Google's Panda update pushes your website to remain relevant, well-used, and resourceful. A dynamic and easy way to do this is to add videos. It will enhance your website and your attorney Web marketing campaign!

Why Choose Video?

Videos are excellent because now it takes more than just a few clicks to cause traffic on your site; you want people to stay on your site. A video does the trick because if the video is two minutes, then the user stayed on your site for at least two minutes. Videos can be updated, switched-out, played on command or instantly. You can have one of your attorneys in the video or hire a spokesmodel.

By using videos, your attorney Web marketing has gone from flat words on a screen to something with color, music, and life. It instantly grabs attention, enlivens your story, and makes your site sticker. People are more likely to stay and watch than to stay and read.

There are many goals when it comes to Web video. You want your videos to become viral, convert viewers into contacts, and provide information. Educational videos generate loyalty. Loyal users will mean more to your marketing, practice, and Panda than random traffic. When viewed, you know that users went beyond your homepage and are digging deeper for more information.

Each type of video has its rewards and risks; however, by adding them you will bring your website and marketing into the 21st century, which will then increase your loyal clients.

Get Started Today

For information about our video services, contact us today by calling 888.886.0939 or filling out our online form.

Be sure to order our FREE report, How to Make Sure Your Videos Get Found on YouTube!



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