Web Content for Attorneys: Not Just the Written Word

2/14/2012
Mindy Weinstein
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Web Content for Attorneys: Not Just the Written Word

Although the written word, or in this case the typed word, is a huge part of web content for attorneys, it is not the only portion on your website that is taken into account by search engines. Images on your site need to optimized as well. The images you have - whether of yourself or pictures that correspond to your practice - all need the right content to back them up.

Visual
Remember speech class? The professor graded you on your speaking and your visual aids, and the same goes for your website. Images immediately capture the reader's attention and, as they say, are worth a 1000 words. Use them, but do not forget about optimizing your images.

Keywords
Again with the keywords! Your images need them, too. They need them because Google indexes these images and, if done right, they will show up at the top of the results in Google Images. The keywords will go in the title and description of the image.

More than Words and Pictures
Videos are also part of your web content for attorneys. Quality videos are effective in getting traffic to your site and making the contact stay on your site. Look at the popular sites of today: Twitter, Facebook, and Tumblr - with Pinterest right at its ankles. These sites give short and sweet blurts of information through a select number of words or pictures. A video does the same, only better, because it’s animated. It’s all the information that would have taken a few flat paragraphs that is instead packaged a three-minute movie with a neat background, music, and a person speaking directly to the contact.

Web content for attorneys should consist of well-written articles, images, and videos. Your “non-verbal” content is just as important as the articles. They, too, need the keywords and phrases so that future clients can find your practice in almost any kind of search they may do. Do not leave any stone unturned. Talk to the experts at Foster Web Marketing to get the most out of your web content. Contact us today at 888.886.0939.

Category: General

Labels: attorney web content Google Images Web content for attorneys

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Web Content for Attorneys: Not Just the Written Word

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