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A recent article at the BBC makes a very interesting point. The behavior of some web surfers might cause web-counters to overestimate the number of visitors that you are actually getting.
The article also gives some column inches to the importance of time spent on sites by individual users, which we have considered to be an important indicator for years.
To read the article, follow the link below.
http://news.bbc.co.uk/2/hi/technology/6564671.stm
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