What is Black Hat Exactly?

If you spend any time in the web marketing world, one term that keeps popping up over and over again is “Black Hat.”

Broadly speaking, Black Hat means “engaging in ethically shady practices to gain an unwarranted advantage over your competitors on the internet.”

That’s the broad definition, and if you are interested in seeing some of the narrower aspects of Black Hat tactics, then a woman named Ann Smarty has put a pretty good glossary together.

According to the blog entry, there are lots of specific categories involved in cheating. You can engage in Black Hat tactics by focusing on cheating, by focusing on people, or by focusing on skirting search engine guidelines.

Take a look at the blog for more information.

http://www.searchenginejournal.com/what-is-blackhat-seo-5-definitions/8151/