What is Google Universal Search and How Can It Help My Lawyer Website?

If you've just started using Google, then you may not know that your Google search results have not always looked the way they do now. What you see now - or rather what you are using - is called "Google Universal Search." 

 

Before

Prior to 2007, Google search results would portray a listing of websites. If you typed "attorney offices," then you would view a "OneBox" that sat above the usual top ten websites, and this OneBox would give a few location results.

 

After

Since then, Google has rolled out Google Universal Search. Now, if you type "attorney offices," you will receive location results integrated with the website search results. No more OneBox. Also, if Google deems the location results more relevant than the website results, then the locations will appear at the top.

 

What this means for you

Your search results integrate websites, locations, videos, images, blogs, and news. If you are fully utilizing all of your attorney web marketing branches, then future clients will be able to find you.

 

This also means that you must take the time to add YouTube videos, post relevantly and often on your Facebook page and website, use Google Places, and work on your link building and keywords. Do not leave a source untapped. If used correctly, your practice will permeate Google Universe, and there will be no fear of falling into the black hole of search results.